1.4 Marketing Strategies
Demographic Studies: A market assessment is conducted to learn about the population that the practice services. Where do patients come from as well as many other attributes are collected in order that a marketing strategy can be developed. This demographic study also becomes valuable in assessing the establishment of a satellite office.
Practices can no longer afford to make an error in selecting an office location or allowing a competitor to come into a specific market without knowing the possible consequences.
Referral Sources: This service is geared more towards specialist looking to monitor current referral patterns as well as expanding those patterns. This study not only examines current referral patterns but also develops an assessment of why certain referrals have dropped. It exams where competitors have been successful and assist in implementing a referral program for the specialist.
Satisfaction Survey: This service conducts surveys of patients to exam what patients like and dislike about the practice. Patient input will provide valuable insight into how services are being perceived.
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2. Medical Practice Benchmarking
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1.2 Managed Care Services